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Peter FiskFounder and CEO of the Genius Works |
Peter Fisk is an inspirational business author, consultant and entrepreneur. He also spent many years working with the likes of British Airways and Coca Cola, Marks & Spencer and Microsoft, Virgin and Vodafone. He is described by Business Strategy Review as “one of the best new business thinkers.”
His bestselling Marketing Genius is currently being translated into 25 languages. His new book Business Genius (about strategy, leadership and growth) was published in March 2008, and will be followed by Customer Genius (insights, propositions and relationships) and Creative Genius (future, creativity and innovation) and Green Business.
He is founder and CEO of the Genius Works, working with business leaders to adopt a more inspired approach to strategy and innovation, in particular through The Fast Track executive development programme. He was previously CEO of The Chartered Institute of Marketing, MD of Brand Finance, partner of The Foundation, and led the global marketing consulting practice of PA Consulting Group.