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Tim WaterstoneGuerilla tactics from a UK business veteran |
Books
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Swimming Against the Stream: Creating Your Business and Making Your Life (Hardcover)Order from Amazon.co.uk |
From the brains behind one of the most successful business start-ups of the 1980s, in Swimming Against the Stream Tim Waterstone shares his top ten rules for creating businesses and making lives.
The massive success of the bookstore Waterstones can be seen as in no small way due to Tim’s excellent business practises and his belief that businesses can work for the good of the community, and in this book he shares these ideas. Using real life case studies as examples Tim also tells of how businesses can succeed - and so too fail.
Essential reading for anyone with a dream of starting up alone.