Peter Fisk : Session Ideas : SPEAKERS for BUSINESS

Peter Fisk

Founder and CEO of the Genius Works

Session Ideas

Topics covered by Peter Fisk

Themes and topics covered by Peter in his speaking engagements can be tailored to the issues and priorities of audiences and event organisers. Recent examples include:

Marketing

• "Marketing Genius. How would Einstein and Picasso do marketing today?"

• "Marketers as the champions of customers, innovation and growth"

Customers

• "Seeing your world from where your customer's stand"

• "Customer Capital. How customers drive business performance".

Brands

• "From Alessi to Zara, what creates a successful brand?"

• "How to unlock the real economic value of your brands"

Innovation

• "Seeing what everyone has seen, thinking what nobody has thought"

• "How can your business do an iPod?"

Strategy

• "Hot Spots and Cool Places. Finding the best market opportunities"

• "Developing market-shaping strategies for a changing world"

Growth

• "How to grow you business from the outside in"

• "See, Believe, Grow. Transform yourself to transform your business"

Performance

• "Invisible Business. Realising the value of intangible assets"

• "ROMI. How marketing drives shareholder value"

Leadership

• "Inspired Leaders. The attributes of a successful CEO"

• "The Yin and Yang of Management and Leadership"

Peter is also an effective conference chair or event host - working with organisers and speakers to create a seamless experience, linking together specific issues and themes, and encouraging audience participation and learning.