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Peter FiskFounder and CEO of the Genius Works |
See also:
Pilot Fish: clever strategies for business growth
Marketing Genius
Business Genius
Customer Genius
Creative Genius
Topics covered by Peter Fisk
“Green Business” is a practical and essential approach for business leaders seeking to compete in the new business environment. How do can you do the right thing and make money at the same time - ethical and transparent, climate and biodiversity, social justice and local communities, health and wellbeing? How do you play a more useful and influential role in your society, engaging the conscious consumer, and aligning your business to deliver the
triple bottom line - good for you, your world, the world?.
Part 1: Rethink - seeing the big picture
• Why does business need to think beyond profit?
• What is the real purpose of your business in the world?
• How do you ensure that green delivers better business results?
Part 2: Reconnect - engaging the conscience consumer
• Why do these issues matter to today's customers?
• What does it mean to put green at the heart of your proposition?
• How do you deliver an integrated, green experience to all customers?
Part 3: Realise - building a green business model
• Why does green transform every part of the business?
• What are the characteristics of a green business model?
• How do you go green and deliver superior financial results too?
Part 4: How can I make a bigger difference?
• The Green Business Manifesto - the 10 essential actions
• The Green Business Diagnostic - how green are you, and need to be?
• The Green Business Change Plan - how do you make it happen?
• The Green Business Network - everything you need to be a better business