Peter Fisk : Session Ideas : SPEAKERS for BUSINESS

Peter Fisk

Founder and CEO of the Genius Works

Session Ideas

Creative Genius

“Creative Genius” is about strategic innovation, and how to design business from the “fure back” (to be published by Wiley Capstone, Autumn 2008). It explores how to create more innovative solutions through more intelligent and imaginative design ... combining the technical foresight of Google and Samsung with the aesthetic designs of Starck and Rogers ... for everyone who wants to drive innovation in their business.

Pure Genius - designing business from the future back

Part 1: The Future Zone

• Time - future back from Virgin Galactic to Jet Blue

• Space - context shifting at Gucci and Guggenheim

• Fusion - strategic innovation with Pixar and Dolce & Gabanna

Part 2: The Creative Zone

• Blink - thin slicing with Prada and Earth Erotics

• Sparks - Creative triggers at BMW and Nvidia

• Disruption - convention busting by RED and Zopa

Part 3: The Design Zone

• Breakthrough - future scenarios at Genentech and Shell

• Concepts - concept shaping by Alessi and Hockney

• Markets - market shaping with Apple and Orange

Part 4: The Innovation Zone

• People - the innovation mindset at P&G and 3M

• Business - the innovation lab with IDEO and Nine Sigma

• Performance - the innovation ROI for Samsung and X Prize

Visit www.thegeniusworks.com