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Peter FiskFounder and CEO of the Genius Works |
See also:
Pilot Fish: clever strategies for business growth
Marketing Genius
Customer Genius
Creative Genius
Green Business
Topics covered by Peter Fisk
A more inspired approach to business (published by Wiley Capstone in Spring 2008). “Business Genius” describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneur’s passion of start-ups with the commercial rigour of large enterprises ... for everyone who seeks the inspiration to think and act differently.
Inspired Business - more intelligent, more imaginative
Part 1: Left brain, right brain
• Accelerating Growth - from Diesel to Red Bull
• Business Bubbles - with Kikkoman and Tchibo
• Inspired Leaders - at Ferrari and Umpqua Bank
Part 2: Future back, now forward
• Market Hotspots - from Nike to Coca Cola
• Intelligent Strategy - with GE and Li and Fung
• Strategic Innovation - at Skype and Zara
Part 3: Outside in, inside out
• Customer Insight - with P&G and Natura
• Brand Propositions - by Camper and Tate Modern
• Market Networks - from Newscorp and Net a Porter
Part 4: Radical ideas, practical action
• Energising People - at Fedex and Dreamworks
• Managing Change - from Boeing to Garanti Bank
• High Performance - at Porsche and Berkshire Hathaway