Peter Fisk : Full Biography : SPEAKERS for BUSINESS

Peter Fisk

Founder and CEO of the Genius Works

Full Biography

Peter Fisk is an inspirational business author, consultant and entrepreneur. He has also spent many years working with the likes of British Airways and Coca Cola, Marks & Spencer and Microsoft, Virgin and Vodafone. His new book Business Genius (about strategy leadership and growth) was published in Spring 2008.

His previous bestselling books include Marketing Genius (about customers, brands and innovation – and currently being translated into 25 languages.) and The Complete CEO. Additionally, Customer Genius was published in 2009 and Creative Genius will be published in mid-2010.

He is founder and CEO of The Genius Works, working with business leaders to adopt a more inspired approach to strategy and innovation – from the future back, the outside in, left and right-brain - through high-energy facilitation and Fast Track development programmes. He also helps companies to adopt a commercial and innovative approach to business sustainability.

Previously he was managing partner of The Foundation, a strategic innovation firm, CEO of The Chartered Institute of Marketing, MD of Brand Finance the value-based management experts, and led the strategy and marketing consulting practice of PA Consulting Group. He continues to be a non-executive director of a number of new and established companies.

He is a passionate long-distance runner, has an eclectic love of music and arts, is a committed follower of Newcastle United, and originally studied as a nuclear physicist. He is an accomplished international speaker on all aspects of strategy and innovation, customers and marketing. He is thoughtful and considered, provocative and entertaining – capturing what’s hot, what works, and what’s next. He is described by Business Strategy Review as “one of the best new business thinkers”.