Peter Fisk : Books : SPEAKERS for BUSINESS

Peter Fisk

Founder and CEO of the Genius Works

Books

Marketing Genius

Order from Amazon.co.uk

The little black book of marketing is here.

Genius = intelligence + imagination = extraordinary results

You need to be a genius to do marketing today. Markets are incredibly complex, customers demand ever more, and competition is intense. Marketing injects the customer insight and creative thinking that gives business its edge. However it must combine this with the analytical and commercial rigour that drives strategy, innovation and profitable growth.

From the vision of Apple to the insight of Zara, the passion of Nike and irreverence of Jones Soda, the entrepreneurship of Jet Blue and thrill of Agent Provocateur, today's leading brands and marketers think and act differently. The genius of marketing lies in the ability to connect outside and inside, markets and business, customers and shareholders, creativity and analysis, promises and reality, today and tomorrow.

Genius marketers, like Einstein and Picasso, apply intelligence in more imaginative ways. They use their left and right brains to seize the best opportunities, to stand out from the crowd, and to lead the business.

Marketing guru Peter Fisk's insightful, provocative and inspiring book brings together the challenges and opportunities for marketing today, and shows you how to inject marketing genius into your business for exceptional results.

You could be a marketing genius too. Are you ready?

"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted."

Kevin Roberts, Worldwide CEO Saatchi & Saatchi.

"Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies, and stories of inspired marketers."

Prof. Philip Kotler, Kellogg Graduate School of Management, Chicago.

"This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing."

Prof. Malcolm McDonald, Cranfield School of Management.

"This is a clever book: it tells you all the things you need to think, know and do to make money from customers, and then calls you a genius for reading it ... Fisk has skinned the marketing cat, in each of its nine lives, and done it brilliantly. It turns out marketing's not a cat at all, it's actually the tiger in the economy."

Hamish Pringle, Director General of Institute of Practitioners in Advertising.

"Marketing Genius is an impressive book, covering the whole breadth of marketing with great ease and deep insight - 99% inspiration, 1% perspiration".

Hugh Birkett, CEO of The Marketing Society

The Complete CEO

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Business success comes neither easily nor quickly and can be judged in very different ways. What is needed is a practical guide to achieving peak performance recognising your starting point and telling you what is required to achieve your goals. The Complete CEO does exactly this by providing a comprehensive framework against which any business leader can assess their strengths and weaknesses.

The Complete CEO combines invaluable insights from some of the most successful CEOs in North America and Northern Europe along with the author's extensive knowledge and experience to create a complete programme for you and your business to achieve peak corporate and individual performance. The Complete CEO distils learning built up over the last ten years from 1000 leaders of the world's largest quoted companies. By comparing the ways these leaders ran their businesses with their long-term performance, you will be able to see what works in practice and how to make it work for you.

The Complete CEO is not a conventional business book and recognises there are no shortcuts to greatness. Even great CEOs have important areas of relative weakness. The tailored model of high performance presented in this book will be of enormous value to anyone who aspires to be a high-performing CEO.

"The ultimate test of a CEO is value creation. Yet few are prepared for the task. This book will be of practical help to anyone who seriously takes up this challenge."

Former CEO and Chairman of Lloyds TSB

"The High Performance Model at the core of the book, moves from a clear and insightful discussion of what drives the creation and maintenance of a winning business model into a decomposition of the role of the CEO. The authors have worked with a number of highly successful CEOs and former CEOs to understand the essence of their success, and the actions they have taken day-to-day to drive it; and the result is a practical, easy-to-understand guide."

Ben Verwaayen, CEO BT PLC